Xiaomi is expanding its European footprint by teaming up with major automotive dealer networks, including Emil Frey and Penske Automotive, to establish a dedicated sales presence in Germany. The move follows the company’s entry into the car market, where it has already achieved significant traction, selling over 700,000 vehicles in China since launching its automotive division. With a focus on blending technology and affordability, Xiaomi’s push into Europe signals its ambition to challenge traditional automakers on their home turf. The partnership with established dealers suggests a strategic approach to navigating the complex retail landscape of the region.
Xiaomi is partnering with established dealer groups including Emil Frey and Penske Automotive to build its German sales network. The tech company sold 700,000 vehicles in China since launching cars ...
