Xiaomi is expanding its European automotive ambitions by teaming up with major German dealer networks, including Emil Frey and Penske Automotive, to establish a local sales presence. The move follows the company’s entry into the car market, where it has already sold over 700,000 vehicles in China since launching its automotive division. With established dealer partnerships, Xiaomi aims to leverage Germany’s strong automotive infrastructure to strengthen its foothold in the region. The collaboration signals a strategic push into one of Europe’s largest and most competitive car markets.
Xiaomi is partnering with established dealer groups including Emil Frey and Penske Automotive to build its German sales network. The tech company sold 700,000 vehicles in China since launching cars ...
