Xiaomi is expanding its European footprint by teaming up with major automotive dealer networks like Emil Frey and Penske Automotive to establish a German sales presence. The move follows the company’s entry into the car market, where it has already achieved strong sales figures in its home country. With these partnerships, Xiaomi aims to leverage existing dealership expertise to accelerate its growth in one of Europe’s largest automotive markets. The collaboration signals the tech giant’s ambitious push beyond smartphones into electric vehicles and broader mobility solutions.
Xiaomi is partnering with established dealer groups including Emil Frey and Penske Automotive to build its German sales network. The tech company sold 700,000 vehicles in China since launching cars ...
