Xiaomi is expanding its European automotive ambitions by teaming up with major German dealer networks, including Emil Frey and Penske Automotive, to establish a local sales presence. The move follows the company’s entry into the car market, where it has already sold over 700,000 vehicles in China since launching its automotive division. With established dealerships now on board, Xiaomi aims to strengthen its foothold in Germany, a key market for electric vehicle adoption. The partnership signals a strategic push to leverage existing retail infrastructure as the brand scales its electric vehicle offerings beyond Asia.
Xiaomi is partnering with established dealer groups including Emil Frey and Penske Automotive to build its German sales network. The tech company sold 700,000 vehicles in China since launching cars ...
