Xiaomi is expanding its European footprint by teaming up with major automotive dealer networks like Emil Frey and Penske Automotive to establish a German sales presence. The move follows the company’s entry into the car market, where it has already sold over 700,000 vehicles in China since launching its automotive division. With these partnerships, Xiaomi aims to leverage existing dealership infrastructure to accelerate its push into one of Europe’s largest automotive markets. The collaboration signals the tech giant’s growing ambition beyond smartphones and consumer electronics into the competitive electric vehicle sector.
Xiaomi is partnering with established dealer groups including Emil Frey and Penske Automotive to build its German sales network. The tech company sold 700,000 vehicles in China since launching cars ...
