Xiaomi is expanding its European footprint by teaming up with major automotive dealer networks, including Emil Frey and Penske Automotive, to establish a dedicated sales presence in Germany. The move follows the company’s entry into the car market, where it has already achieved significant traction, selling over 700,000 vehicles in China since its automotive division launched. With established dealer partnerships in place, Xiaomi aims to leverage local expertise to strengthen its brand and distribution reach. The collaboration signals a strategic push to compete in one of Europe’s largest and most competitive automotive markets.
Xiaomi is partnering with established dealer groups including Emil Frey and Penske Automotive to build its German sales network. The tech company sold 700,000 vehicles in China since launching cars ...
