Lotus, the iconic British sports car brand acquired by Chinese conglomerate Geely in 2017, is pinning its hopes on a new hybrid SUV to revive its fortunes in the US market. The company's decision to shift focus from its traditional high-performance sports cars to a more practical and environmentally friendly SUV is a significant departure from its heritage, but one that could be crucial for its survival in a highly competitive market. The new model is expected to be a key player in the growing segment of eco-friendly vehicles, and Lotus is betting that its unique blend of performance, style, and sustainability will resonate with American consumers. With the US market being a crucial test bed for the brand's turnaround strategy, the success of this new hybrid SUV will be closely watched by industry analysts and Lotus enthusiasts alike.
Chinese-owned Lotus bets on hybrid SUV for US turnaround KrASIA
