Stellantis is preparing a new Land Rover Defender pickup, a model that has never seen a badge‑engineered truck succeed before. The company faces a significant risk in attempting to bring a new variant to market, as past attempts at badge engineering have failed. This development highlights the challenge of launching a new truck under an established brand name.
No badge-engineered trucks have ever been successful. And therein lies the danger and challenge for the upcoming Stellantis-produced Land Rover Defender pickup.
