Dealers are increasingly bundling mandatory fees into advertised prices, reducing the gap between advertised and actual costs. This shift aims to curb misleading offers but its impact on profitability and lead generation remains uncertain. Some reports suggest a mixed outcome, with certain metrics improving while others lag behind. The trend reflects a broader effort to increase transparency in automotive pricing.
More dealers are including mandatory fees in advertised prices, narrowing the edge from misleading offers. The effect on profits and leads is mixed.
