The Federal Trade Commission has abandoned its legal action against one dealership while escalating its focus on another, accusing it of misleading pricing tactics. The move underscores ongoing regulatory pressure on automotive advertising, as authorities examine whether dealers are misleading consumers through their promotional strategies. With Greenway now under scrutiny, the case highlights broader concerns about transparency in how vehicle pricing is presented to buyers. The shift suggests the FTC remains committed to cracking down on deceptive practices in the industry.
The Federal Trade Commission dropped its Asbury case but is pursuing Greenway over alleged deceptive pricing, signaling continued scrutiny of dealership advertising practices.