The Federal Trade Commission has abandoned its legal action against one automotive dealership while intensifying its focus on another, accusing it of misleading pricing tactics. This shift highlights ongoing regulatory pressure on how car dealers market their vehicles, raising questions about industry-wide compliance. The move suggests the FTC remains committed to cracking down on practices it deems deceptive in dealership advertising. Consumers and industry observers will be watching to see how this case unfolds and whether it sets a precedent for future enforcement.


The Federal Trade Commission dropped its Asbury case but is pursuing Greenway over alleged deceptive pricing, signaling continued scrutiny of dealership advertising practices.