Automakers are bracing for a rocky road ahead as the industry faces a perfect storm of challenges in 2026. Despite a weak start to the year, analysts warn that vehicle affordability, surging gasoline prices, and waning consumer confidence will continue to plague the sector. As fuel prices skyrocket, already-strained consumers are expected to tighten their belts, making it harder for automakers to meet sales targets. With the economy showing signs of sluggish growth and job markets stagnant, the industry is holding its breath, hoping that a shift in policy or a rebound in consumer spending can stabilize the market and bring some much-needed relief to the beleaguered sector.
After weak start to 2026, automakers brace for more volatility with eye on affordability, fuel prices Vehicle affordability, surging gasoline prices, lackluster job growth and waning consumer ...