European automakers are adopting strategies reminiscent of past decades to compete with China’s rapidly advancing electric vehicle sector, focusing on scaling up production and leveraging government support. The shift includes reviving older manufacturing techniques and partnerships to accelerate battery and component development, mirroring tactics used during earlier automotive revolutions. With Chinese EV makers gaining global market share through aggressive pricing and innovation, traditional automakers are scrambling to close the gap. Industry analysts warn that the race to catch up could reshape Europe’s automotive landscape in ways not seen since the rise of mass production.
Europe's carmakers turn back time to rival Chinese EVs Reuters