Electric vehicle (EV) manufacturers in India are shifting their focus from relying solely on government incentives to making their products more competitive in the market. According to a recent study by the Centre for Study of Science Policy (CSEP) India, the industry is now looking to reduce costs, improve charging infrastructure, and enhance the overall driving experience to attract more consumers. Despite the government's efforts to promote EV adoption through subsidies and tax credits, the sector still faces significant challenges, including high battery costs and limited charging points. As the Indian government aims to increase its EV market share, manufacturers must find innovative ways to make their products more appealing to consumers and drive the sector's growth.