Electric vehicle (EV) startups are revving up a challenge to the traditional car-buying model, vying to sell their cars directly to consumers without the involvement of dealerships. Companies like Rivian and Lucid Motors are leading the charge, cutting out the middleman in an effort to offer a more streamlined and cost-effective experience for customers. By eliminating dealerships, these startups aim to reduce costs and pass the savings on to buyers, while also gaining greater control over the sales process and customer experience. However, the shift away from traditional dealership models raises questions about how these companies will maintain quality control, provide customer support, and navigate regulatory complexities.
EV Startups Fighting to Sell Cars Without Dealers Kelley Blue Book