Ford has unveiled a new electric pickup priced at $30,000, aiming to hit 100,000 sales in its first year on the market. The move signals the automaker’s push to capture a larger share of the growing EV truck segment, traditionally dominated by higher‑priced models. Industry observers note that the price point could make the vehicle competitive against rivals like the Chevy Silverado EV and the Rivian R1T, while also testing consumer appetite for more affordable electric trucks. Ford’s ambitious target reflects confidence in the expanding U.S. EV infrastructure and a broader strategy to accelerate electrification across its lineup.
Exclusive | Ford’s $30,000 EV Truck Sets Ambitious Goal: 100,000 Sales in Year One WSJ
