Luxury sports car manufacturer Ferrari has made a groundbreaking announcement, unveiling its latest creation: the Luce, a cutting-edge electric vehicle (EV) priced at a staggering $640,000. Designed by renowned industrial designer Jony Ive, best known for his work at Apple, the Luce marks a bold departure from Ferrari's traditional gas-guzzling supercars. According to Ferrari's statement, the Luce is an experimental vehicle aimed at "testing something completely different," suggesting that the Italian automaker is pushing the boundaries of innovation and sustainability in the high-performance car market. As the automotive industry continues to shift towards electrification, Ferrari's Luce is poised to be a game-changer, and its unveiling has left many wondering what this futuristic EV has in store for enthusiasts and collectors alike.
Ferrari announces Luce, its new $640,000 EV designed by Jony Ive, 'to test something completely different' Yahoo Finance
