"Ferrari's Exclusive Luce Faces Sales Hurdles: Italian Luxury Automaker Implements New Sales Strategy In a move that's sparking curiosity among car enthusiasts, Ferrari's marketing chief has revealed a new sales approach for the highly anticipated Luce model. According to sources, the company is instructing its dealers to sell the Luce only to customers who are genuinely interested in purchasing the vehicle, rather than pressuring them into a sale. This shift in strategy suggests that Ferrari is prioritizing the satisfaction of its most dedicated customers over meeting sales targets. The move is likely to impact the buying experience for those eager to get their hands on the Luce, but it remains to be seen how this approach will affect the overall demand for the exclusive vehicle."
Ferrari’s marketing chief said the automaker was instructing its dealers that the Luce had to be sold only to those "truly motivated to buy it," and that pressuring customers to purchase it would be a ...
