"Ferrari's Luxury Electric Vehicle Sparks Controversy Amid Sales Strategy. In a surprise move, Ferrari's marketing chief has revealed that the automaker is taking a more discerning approach to selling its new Luce electric vehicle. According to sources, Ferrari is instructing its dealers to only sell the high-end car to customers who are genuinely interested in purchasing it, rather than pushing it aggressively to potential buyers. This shift in strategy has raised eyebrows in the automotive industry, where luxury car sales often rely on high-pressure sales tactics. The move is seen as a bold attempt by Ferrari to maintain the exclusivity and prestige of its brand, but it also risks alienating potential customers who may be priced out of the market."
Ferrari’s marketing chief said the automaker was instructing its dealers that the Luce had to be sold only to those "truly motivated to buy it," and that pressuring customers to purchase it would be a ...
