Luxury Electric Vehicle Sales Soar: Ferrari Reaches Luce EV Sales Goal in Record Time. Ferrari has achieved an impressive milestone with its €550,000 Luce EV, reaching its annual sales target of under 500 units in just under two months. The exceptional demand for this high-end electric vehicle is primarily driven by the Chinese market, where affluent consumers are increasingly turning to premium electric options. This rapid sales success is a significant boost for Ferrari, as it continues to navigate the rapidly evolving electric vehicle landscape and positions itself as a leader in the luxury EV segment.


Ferrari reached its annual sales goal of under 500 units for its €550,000 Luce EV in less than two months, driven by strong demand from China.