Ferrari's bold bet on electric vehicles has paid off sooner than expected, as the Italian luxury brand has reportedly reached its 2026 sales target for the polarizing Luce EV just two months into the year. The Luce, Ferrari's first fully electric model, has generated significant buzz among car enthusiasts and critics alike, with some hailing it as a game-changer for the industry and others panning its unconventional design. With its impressive performance capabilities and sleek, futuristic design, the Luce has managed to resonate with a new generation of eco-conscious car buyers, propelling Ferrari to an unexpected sales milestone. As the global automotive market continues to shift towards electric vehicles, Ferrari's early success with the Luce EV is a significant development that will likely have far-reaching implications for the industry.
Ferrari hits 2026 sales target for polarising Luce EV within two months ft.com
