Ferrari’s new electric hypercar, the Luce EV, enters the US market with a starting price of $560,800, significantly undercutting initial industry projections by $80,000. The model represents the Italian automaker’s first fully electric production vehicle, blending high-performance engineering with a sleek, futuristic design. Buyers can expect a blend of cutting-edge technology and Ferrari’s signature driving dynamics, though exact specifications remain limited. The aggressive pricing may signal a competitive push in the burgeoning electric luxury segment.
Ferrari Luce EV starts at $560,800 in the US, $80K less than expected Electrek
