Another video from Ferrari about the Luce interior. VIDEO LINK They're *really* trying to focus on the tactility. What they haven't said anything about is the driving experience.
Another video from Ferrari about the Luce interior. VIDEO LINK They're *really* trying to focus on the tactility. What they haven't said anything about is the driving experience. Maybe it's just how they decided to segment the marketing campaign, but the message I get from the world's proudest performance brand focusing exclusively on the interior of their first ever EV is that they don't feel they have anything innovative or unique to offer to the performance EV driving experience. If we look at other legacy EV messaging: Porsche gave the Taycan a 2 speed gearbox because they wanted to maintain high-speed acceleration. They removed the rear seats to make a track variant. They drag raced the Cayenne EV against the 918 Rolls Royce's first line about the Spectre was a quote from Charles Rolls in 1900 wishing for EVs and how the Spectre finally grants that wish BMW gave their upcoming EVs the same name as the company-rescuing gamble from the 1960s and styling cues to match Jaguar are desperately trying to convince people that their new EV is a modern XJC Mercedes gave the AMG GT EV the exact same sound as their V8 Audi say the Concept C is inspired by their cars going back to 1936 Alpine say the A110 EV is still focused on being as light as possible (for an EV) Everyone is focusing on legacy and brand identity. But Ferrari..."look at our interior designed by the iPhone guy." They haven't even confirmed the body style. IMO it's very strange messaging from the quintessential supercar maker. TL;DR: new Ferrari Luce interior video HERE. Why no focus on how it drives? submitted by /u/strongmanass [link] [comments]
