Ferrari has revealed that Jeff Bezos played an indirect role in accelerating the Italian automaker’s first electric vehicle project nearly a decade before its recent unveiling. According to the company, Bezos’ 2013 purchase of The Washington Post led to a shift in media coverage that influenced Ferrari’s decision to explore electrification sooner than originally planned. The move marked a turning point in Ferrari’s strategy, as the luxury brand began seriously considering how broader industry trends—sparked by high-profile tech investments—could reshape its future. The admission highlights how external forces, even from outside the automotive sector, can drive major shifts in long-standing corporate trajectories.
Ferrari Says Jeff Bezos Helped Spark Its First EV a Decade Ago Autoblog
