Ferrari's highly anticipated electric vehicle, The Luce, is set to hit the market, marking a crucial test for the luxury carmaker's "value over volume" strategy. As the EV market continues to grow, concerns over residual values - the price a car retains after depreciation - are casting a shadow over Ferrari's ambitious plans. With the Luce positioned as a premium offering, the company is betting on its brand reputation and exclusivity to command high resale values, despite the added complexity and cost of electric powertrains. Can Ferrari's strategy pay off, or will the Luce's residual value fall short of expectations, sending shockwaves through the industry?
The Luce will be a key test of Ferrari’s “value over volume” strategy as concerns remain over EV residual values.
