A bold new era for Jaguar has arrived with the debut of its first vehicle built on the all-new Type 01 platform, marking a dramatic shift in design while retaining the brand’s signature performance heritage. Unlike previous models, this car redefines Jaguar’s aesthetic direction with a radical, modern approach that sets it apart from its predecessors. Performance remains a cornerstone, ensuring the brand’s dynamic driving character endures alongside its refreshed visual identity. The launch signals a strategic pivot that could reshape how Jaguar is perceived in an increasingly competitive luxury market.
The first car of the new generation of Jaguars is here. The Type 01 is a complete break from the past in terms of style but not performance.
