A bold new chapter for Jaguar has arrived with the debut of its first vehicle built on the Type 01 platform, marking a radical departure in design while retaining the brand’s signature performance heritage. The model signals a shift in aesthetic direction, blending modern innovation with the driving dynamics that have long defined Jaguar’s identity. For enthusiasts and critics alike, the Type 01 promises a fresh take on luxury and engineering—one that challenges expectations without compromising the brand’s core values. Whether this reimagining resonates with traditionalists or appeals to a new generation remains to be seen.


The first car of the new generation of Jaguars is here. The Type 01 is a complete break from the past in terms of style but not performance.