China’s auto industry is facing a major shake-up as a record number of domestic brands are turning to the Paris auto show in search of European success, with survival hinging on their ability to break into foreign markets amid a domestic sales slump and overcapacity. The push into Europe marks a critical test for these manufacturers, as China’s looming industry consolidation could leave only the most competitive brands standing. With high stakes at play, the show will spotlight which companies can adapt beyond their home market—or risk being left behind.
A sales slump and overcrowding at home have pushed a record 20 Chinese brands to the Paris auto show, where success in Europe could decide which automakers survive China's coming consolidation.
