Volkswagen (VW) is gearing up to expand its Atlas lineup in the US market, a move that could give the German automaker a significant boost in the highly competitive mid-size SUV segment. The Atlas, which has been a moderate success for VW since its introduction in 2017, is set to receive a major overhaul with the addition of new trims, features, and possibly even electrified powertrains. Meanwhile, Subaru is also making a significant move by launching its own captive finance arm, a strategy that could help the Japanese automaker better control the financing process for its customers and potentially increase sales. As the automotive industry continues to evolve, these developments are likely to have significant implications for consumers and will be closely watched by industry observers.
VW banks on Atlas lineup | Subaru launches captive finance arm (Kellen Walker) ...
