Volkswagen (VW) is doubling down on its Atlas lineup, a crucial segment in the US market, as the automaker seeks to boost sales and challenge established rivals. The Atlas, a midsize SUV, has been a key player in VW's North American strategy, and recent updates suggest the company is committed to its success. Meanwhile, Subaru has taken a step into the financial services market by launching its own captive finance arm, a move that could give the brand more control over its customers' purchasing experiences. The implications of these moves are significant, as both companies look to strengthen their footholds in a highly competitive market.
VW banks on Atlas lineup | Subaru launches captive finance arm (Kellen Walker) ...
