German automaker Volkswagen is making a significant push into the US market with the launch of its Atlas lineup, a series of mid-size SUVs and crossovers designed to take on the likes of the Honda Pilot and Toyota Highlander. The Atlas lineup is seen as a crucial component of VW's North American expansion strategy, which aims to increase the company's market share in the region. As the Atlas lineup hits dealerships, VW is betting on the popularity of its spacious and feature-packed SUVs to win over American consumers. Meanwhile, another major player in the automotive industry, Subaru, is also expanding its presence in the US with the launch of its own captive finance arm, which is expected to offer competitive financing options to customers and help drive sales of its popular Outback and Forester models.
VW banks on Atlas lineup | Subaru launches captive finance arm (Kellen Walker) ...
