Volkswagen (VW) is doubling down on its Atlas lineup with a series of strategic investments and upgrades, signaling the automaker's confidence in the model's growing popularity. The Atlas, a mid-size SUV, has been a key player in VW's North American market share gains in recent years. As part of its revamped lineup, VW is expected to introduce new engine options and advanced safety features, further bolstering the Atlas's appeal to families and outdoor enthusiasts. Meanwhile, rival Subaru is also making a major move by launching its own captive finance arm, a bold step that could give the Japanese automaker greater control over its customers' financing options and potentially boost sales.
VW banks on Atlas lineup | Subaru launches captive finance arm (Kellen Walker) ...
