Automakers are making moves to strengthen their financial footholds, with Volkswagen and Subaru taking distinct approaches. Volkswagen is betting big on its Atlas lineup, which is set to play a crucial role in the brand's ambitious expansion plans in the US market. The company has been investing heavily in its US operations and is counting on the Atlas to drive sales and growth. Meanwhile, Subaru has taken a different tack by launching a captive finance arm, a move that will allow the Japanese automaker to better manage its customer financing options and potentially increase its market share. Read on to discover more about Volkswagen's Atlas lineup and Subaru's new captive finance arm, and how these strategic moves are set to shape the future of the automotive industry.
VW banks on Atlas lineup | Subaru launches captive finance arm (Kellen Walker) ...