Automotive giants Volkswagen and Subaru are making significant moves to strengthen their financial foundations. Volkswagen is placing its bet on a revamped Atlas lineup, a crucial step in its plans to boost sales and increase its market share in the highly competitive US SUV market. The Atlas, a mid-size crossover, has been a key contributor to the German automaker's success in the Americas, and the new lineup promises to bring even more features and innovations to the table. Meanwhile, Subaru is taking a bold step by launching its own captive finance arm, a move that will allow the Japanese automaker to better control its financing operations and potentially offer more competitive rates to customers. Will these strategic decisions pay off for the two automakers?
VW banks on Atlas lineup | Subaru launches captive finance arm (Kellen Walker) ...
