Automakers are shaking up their sales strategies in a bid to stay competitive in a rapidly changing market. In a move that highlights the industry's growing emphasis on flexibility, Subaru is investing in production systems that can quickly adapt to shifting demand. Meanwhile, Volkswagen is taking a more unconventional approach by partnering with Costco to boost sales, leveraging the popularity of the warehouse club to reach new customers. As the automotive landscape continues to evolve, these innovative strategies may hold the key to success in a market where traditional sales methods are no longer enough.
Subaru bets on flexible production | Volkswagen turns to Costco to boost sales (Kellen Walker) ...
