Automakers Subaru and Volkswagen are shaking up their manufacturing and sales strategies in a bid to stay competitive in a rapidly changing market. Subaru is placing its bets on flexible production, a move that allows the company to quickly adapt its assembly lines to produce different models, reducing waste and increasing efficiency. This approach is seen as a key advantage in a world where consumer preferences are shifting rapidly, and demand for specific vehicles can fluctuate significantly. Meanwhile, Volkswagen is taking a more unconventional approach to boosting sales, partnering with Costco, the popular US-based warehouse club, to offer discounted prices on certain models. The move is part of Volkswagen's efforts to reach a wider audience and tap into Costco's massive customer base. By leveraging the retailer's massive purchasing power, Volkswagen hopes to drive sales and increase its market share in a highly competitive market.
Subaru bets on flexible production | Volkswagen turns to Costco to boost sales (Kellen Walker) ...
