Automakers are shifting gears to stay ahead in a rapidly changing market. Subaru is taking a bold step by adopting flexible production methods, allowing the Japanese carmaker to quickly adapt to shifting consumer demand and supply chain disruptions. This strategic move aims to enhance the company's resilience and competitiveness in a world where demand can fluctuate dramatically. By embracing flexibility, Subaru hopes to maintain its market share and stay agile in the face of increasing competition. Meanwhile, Volkswagen is turning to a rather unexpected partner to boost sales: Costco, the popular membership-based warehouse club. In a bid to attract more customers, Volkswagen is offering exclusive discounts and promotions to Costco members, leveraging the retailer's massive customer base to drive sales. The partnership marks a significant shift in the carmaker's sales strategy, as Volkswagen seeks to tap into the loyalty and trust that Costco has built with its members. Will this unorthodox approach pay off for Volkswagen?
Subaru bets on flexible production | Volkswagen turns to Costco to boost sales (Kellen Walker) ...
