"American Cars Make Rare Japanese Debut: Toyota Imports U.S.-Built Tundras and Highlanders. In a bid to boost the appeal of American vehicles in Japan, Toyota has launched its U.S.-built Tundra pickups and Highlander crossovers in the country, marking a rare instance of a Japanese automaker importing American-made cars. The move, which aims to capitalize on loosened certification rules, marks a significant shift in the Japanese market, where domestic vehicles have traditionally dominated. However, the venture is not without challenges, including the need to adapt to left-hand drive configurations, which are less common in Japan."
U.S.-built Tundra pickups and Highlander crossovers were launched in Japan with tiny sales targets. The symbolic move leverages loosened certification rules but faces challenges including left-hand ...