Volkswagen Group is making a significant leadership change at its U.S. operations, appointing a senior Audi executive to take the helm of its underperforming Volkswagen Group of America division. The move signals the parent company's determination to turn around a unit that has been grappling with sales challenges and brand perception issues in the competitive American market. By placing an experienced global leader at the top of the struggling operation, VW Group appears to be betting that fresh strategic direction and a reinvigorated approach to the U.S. consumer will help restore the brand's standing. The decision underscores the pressure on VW to deliver results in what remains one of its most critical growth markets.
VW Group is sending a key global Audi executive to run its struggling Volkswagen Group of America unit. Payne Edinburg Chrysler-Dodge-Jeep-Ram in South Texas now converts 40 to 70 leads generated ...
