Volkswagen Group is making a significant leadership change at its North American operations, appointing a senior global Audi executive to take the helm of its underperforming Volkswagen Group of America division. The move signals the parent company's determination to turn around a unit that has struggled with sales, brand perception, and market share in the highly competitive U.S. automotive landscape. The decision to elevate an Audi figure—whose brand enjoys a stronger premium reputation in America—suggests VW leadership believes a fresh strategic approach is needed to reinvigorate the core Volkswagen brand's appeal to American consumers.
VW Group is sending a key global Audi executive to run its struggling Volkswagen Group of America unit. Payne Edinburg Chrysler-Dodge-Jeep-Ram in South Texas now converts 40 to 70 leads generated ...
