Volkswagen Group is making a significant leadership change at its North American operations, appointing a senior global Audi executive to take the helm of its underperforming Volkswagen Group of America division. The move signals the German automaker's determination to turn around a U.S. business that has been weighed down by sluggish sales, brand perception challenges, and the aftershocks of the diesel emissions scandal that still lingers in the American market. The decision to pull a proven leader from Audi's international ranks underscores the urgency VW feels in reinvigorating its core brand stateside, where it has struggled to compete against rivals in both volume and consumer loyalty.
VW Group is sending a key global Audi executive to run its struggling Volkswagen Group of America unit. Payne Edinburg Chrysler-Dodge-Jeep-Ram in South Texas now converts 40 to 70 leads generated ...
