Volkswagen Group has made a significant leadership move, appointing a senior Audi executive to take the helm of its underperforming Volkswagen Group of America operations. The decision signals the parent company's growing frustration with the U.S. arm's sales figures and its inability to compete effectively against rivals like Toyota and Honda in the American market. The new leader will face the challenge of revitalizing the brand's reputation, which has been dented by past emissions scandals and a perception of being a mid-tier European import. Industry watchers will be watching closely to see whether this change in command can turn the tide for a brand that has struggled to find its footing in one of the world's largest auto markets.
VW Group is sending a key global Audi executive to run its struggling Volkswagen Group of America unit. Payne Edinburg Chrysler-Dodge-Jeep-Ram in South Texas now converts 40 to 70 leads generated ...