Hyundai is set to expand its global lineup with over 100 new or updated models in the coming years, marking a significant shift in its strategy. The South Korean automaker will enter previously unexplored segments, including body-on-frame trucks and light commercial vehicles, broadening its market reach beyond traditional passenger cars. This move reflects a broader industry trend toward diversifying product offerings to meet evolving consumer demands. The announcement signals Hyundai’s ambition to strengthen its position in both passenger and commercial vehicle markets worldwide.
Hyundai will launch 100-plus new or refreshed models globally over the next four years, entering new segments including body-on-frame trucks and light commercial vehicles. The auto industry has ...