Hyundai is set to expand its global lineup with over 100 new or updated models in the coming years, marking a significant shift in its product strategy. The South Korean automaker will introduce vehicles into previously unexplored segments, including body-on-frame trucks and light commercial vehicles, broadening its market reach. This move reflects a broader industry trend toward diversification as automakers seek to strengthen their portfolios amid evolving consumer demands. The announcement signals Hyundai’s push into areas traditionally dominated by competitors, potentially reshaping its competitive positioning.
Hyundai will launch 100-plus new or refreshed models globally over the next four years, entering new segments including body-on-frame trucks and light commercial vehicles. The auto industry has ...
