Hyundai is expanding its global lineup with over 100 new or updated models in the coming years, marking a significant shift in its product strategy. The South Korean automaker is set to enter untapped markets, including body-on-frame trucks and light commercial vehicles, broadening its appeal beyond traditional passenger cars. This move reflects a broader industry trend toward diversifying vehicle offerings to meet evolving consumer and commercial demands. The announcement signals Hyundai’s ambition to strengthen its presence in segments where it has previously had limited representation.
Hyundai will launch 100-plus new or refreshed models globally over the next four years, entering new segments including body-on-frame trucks and light commercial vehicles. The auto industry has ...
