Hyundai is set to expand its global lineup with over 100 new or updated models in the coming years, marking a significant shift in its strategy. The South Korean automaker will enter previously untapped segments, including body-on-frame trucks and light commercial vehicles, broadening its market reach. This move reflects a broader industry trend toward diversification as manufacturers seek to capture new customer demands. The announcement signals Hyundai’s ambition to strengthen its position beyond traditional passenger vehicles.
Hyundai will launch 100-plus new or refreshed models globally over the next four years, entering new segments including body-on-frame trucks and light commercial vehicles. The auto industry has ...
