Hyundai is set to expand its global lineup with over 100 new or refreshed models in the coming years, marking a significant shift in its strategy. The South Korean automaker is diversifying beyond traditional passenger vehicles, entering emerging segments such as body-on-frame trucks and light commercial vehicles. This move reflects broader industry trends toward utility-focused and commercial offerings. The announcement signals Hyundai’s ambition to strengthen its presence in both consumer and business markets.


Hyundai will launch 100-plus new or refreshed models globally over the next four years, entering new segments including body-on-frame trucks and light commercial vehicles. The auto industry has ...