"Chevrolet's Bid to Revitalize the Silverado: A Major Overhaul Aims to Rev Up Sales. In a move to revitalize its best-selling vehicle in the US, General Motors is giving the Chevrolet Silverado a major makeover. Executives at the automaker are pinning their hopes on the update to boost sales, particularly for the higher-end trim levels that have been slower to gain traction. With the US market highly competitive and consumers increasingly demanding premium features, Chevy is banking on the revamped Silverado to help it regain its edge in the lucrative pickup truck segment."
With the major makeover, Chevy sees an opportunity to boost sales of the Silverado, GM's top seller in the U.S., particularly for higher trim levels, executives say.
