Ford's Gasoline and Electric Vehicle Business Units to Reconsider Sedans: A Shift in Strategy? In a significant move that could signal a change in the automotive industry, Andrew Frick, president of Ford's gasoline and electric vehicle business units, has hinted at a potential return to the sedan market. With the rise of SUVs and crossovers dominating the industry, Ford has largely phased out sedans from its lineup in recent years. However, Frick's comments suggest that the company may be reevaluating its strategy, with a focus on making sedans cost-effective and aligning with the company's overall portfolio goals. The move could be a response to shifting consumer preferences and market trends, as well as an effort to stay competitive in a crowded market.
Andrew Frick, president of Ford's gasoline and electric vehicle business units, said the company would bring back sedans if they can be cost-effective and make sense in the portfolio.
