Ford's Sedan Saga May Not Be Over Yet: Cost-Effective Comeback Possible In a surprise move, Andrew Frick, the president of Ford's gasoline and electric vehicle business units, has hinted that the iconic American automaker may revive its sedan lineup. The decision would depend on whether bringing back sedans can be done without breaking the bank and aligning with the company's overall portfolio strategy. Ford's shift towards electric vehicles has been a significant focus in recent years, but it appears the brand is not ready to give up on sedans entirely. The potential comeback could be a major development in the automotive industry, where consumer preferences and market trends are constantly evolving.
Andrew Frick, president of Ford's gasoline and electric vehicle business units, said the company would bring back sedans if they can be cost-effective and make sense in the portfolio.
